Formspace next to the ways you get imagery today. Honestly.

What it does well

• The hero image for a campaign, where a stylist, a set and a photographer are worth the day.
• Real materials under real light, with people in the frame.
• A finished look your creative team has directed in person.

Where Formspace fits

• Every finish and colorway of a product, not only the ones that made it onto the set.
• The SKU that is selling this week, rendered today rather than at next season's shoot.
• Imagery after the shoot is over: a new fabric, a new room, a dealer who needs a different setting.
• A per-image cost you can put next to the shoot invoice, from the plan terms on the pricing page.

What it does well

• Exact geometry when a product exists only as a CAD model and has never been photographed.
• Camera moves, animation and interactive configurators.
• Launch imagery produced before the first unit is manufactured.

Where Formspace fits

• Products you already have photographs or swatches of: no 3D model is needed to start.
• Volume across a catalog, where each product is placed on its own pass and each pass is one credit.
• Turnaround in minutes from your own workspace instead of a brief, a queue and a revision round.
• A team gallery, favorites and comments, so approvals happen where the images are.

What it does well

• Mood boards, concepts and quick ideas from a sentence.
• Imagery that does not have to match a real product.
• Experimenting at almost no cost.

Where Formspace fits

• Your actual SKU, placed on its own pass so the fabric, finish and scale stay true to the catalog.
• Scenes organised by the surface they apply to, so a rug lands on the floor and a fabric on the sofa.
• Your brand kit on editorial exports and every render saved to a gallery your team shares.
• A published rule on what a render costs and a refund when one fails.